
Founder & Director
Mahesh Parmar
23+ years across business development, land acquisition, and sustainability, with a third-generation forestry legacy.
Mahesh Parmar is a business development and sustainability professional with over 23 years of experience across the retail, educational, industrial, telecom, infrastructure, and real estate sectors.
Coming from a strong family background in forestry and wildlife conservation, he developed a deep connection with nature from an early age, inspired by both his grandfather and father, who served as Range Forest Officers (RFOs) in the Forest Department, Gujarat State.
He began his career with the Government Department of Women & Child Development as a Project Appraisal Officer, contributing to women's livelihood restoration and community development. Over the years, he has built deep expertise in business development, strategic partnerships, land acquisition, project coordination, and government liaisoning across India.
Through wide-ranging industry exposure, Mahesh observed the growing impact of rapid industrialization and infrastructure expansion on ecological balance. That realization inspired him to dedicate his work to environmental restoration and sustainable development through nature-based solutions.
He is actively committed to climate change mitigation, biodiversity conservation, rural employment generation, and long-term environmental sustainability through afforestation, agroforestry, forest conservation, and carbon reduction initiatives.
Education
- MBA in Marketing
Certifications
- Life Cycle Assessment (LCA)
- Carbon Credits Quantification
- Issued by CSIR-NIIST
Experience
- 23+ years across retail, education, industrial, telecom, infrastructure, and real estate
- Project Appraisal Officer, Government Department of Women & Child Development
- Land acquisition and government liaisoning across India

